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Unformatted text preview: Group # 11
OPPORTUNITY & THREAT ANALYSIS
Opportunity / Unmet Need Potential Pharmacy Service Threats to Success
(indicate likelihood and severity) 1.With known epidemiology of HTN having access to a measuring device could
increase patient's awareness and could
possibly prevent long-term health issues.
Patients may or may not own their own
blood pressure monitoring devices.
Patients may or may not know how to use
their devices or be able to understand
fluctuations in readings.
2. Most competitors did not provide blood
pressure machines for patients in waiting
1. Having screenings for lipids could
improve patient's health because
patients may not be aware of risk factors
for high cholesterol.
Patients with hyperlipidemia may not
understand side effects of their
Patients may not be aware of nonpharmacological therapy for high
cholesterol management - or how to
prevent high cholesterol
2. Competitors do not provide lipid
screening to patients.
Brown bag consultation.
Polypharmacy occurs frequently due to
the fact that patients are not educated Blood pressure screenings and education. 1. Demographic may not have HTN. This is
unlikely and of low severity due to the fact
that the majority of middle aged americans
have high blood pressure. This age group
matches our population age group of 28- 44
years, based on the environmental and
2. Competitors can easily provide blood
pressure screening and education to patients,
if service is successful. Therefore, this is
very likely to occur and of high severity. Lipid screening and education 1. Lipid screening device is very expensive
and may not be cost- effective if patients do
not utilize this service. A lack of utilization
and a low perceived benefit by patient
represents a high severity threat.
2. Lipid screening is expensive and requires
investment, therefore it is unlikely that
competitors will enter this market and
therefore is low severity. Brown bag consultation/education Demographic may not recognize the
potential negative impact of taking multiple
medications or additional herbal about uses and indications of
prescriptions. Patients may also not
understand the severity of combining
prescription medications with over the
counter medications/herbals/vitamins and
the possibilty of drug-drug interactions.
No follow up services.
Patient may not think of questions when
they pick up medication and may not
know who to contact if/when they have
Immunizations and reminder service.
Some patients may or not follow or even
be aware of immunization guidelines.
Some patients may not understand the
importance of immunizations.
supplements/OTC products and may not
utilize this service. Interaction and education
by the pharmacist as well as advertisements
in the pharmacy would make this a low
likelihood and low severity threat.
Follow up with patient on new medications
that may cause ADE to see if patient has any
questions. Provide immunizations and reminders for
immunizations for eligible patients.
The need for a second pharmacist is highly
likely and represents a cost prohibitive high
Low likelihood that competitors will provide
this service due to cost but if they did offer
this service it would likely be similar
therefore making it a high severity threat.
May not have current address or contact
information for patients is of low likelihood
and represents a low severity threat.
The need for a second pharmacist is high and
may not be cost effective.
High likelihood that competitors will be
offering immunizations which also
represents a high severity threat. The
addition of the reminder service may
decrease the severity of the threat.
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This note was uploaded on 03/26/2012 for the course BUS GM560 taught by Professor Fields during the Summer '10 term at Keller Graduate School of Management.
- Summer '10