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Unformatted text preview: Group 11 Environmental and Market Analysis This analysis is based mainly on the 2000 Census of Population and Housing as an examination of the population of the area surrounding a proposed pharmacy practice location at 21755 N. 77 th Avenue, Peoria , AZ. It includes data from a total of eight census tracts including: 303.44, 303.45, 303.46, 303.71, 303.72, 303.73, 303.74, and 303.75. This area has been chosen to represent the primary market for the proposed location and the services to be offered. These tracts represent majority of the area in Peoria, AZ, but are limited to the northern and western part of the city. Metropolitan Area Description In Census 2000, the total population in the proposed area was 40,329. While specific data within each specific census tracts was not available, it is worth noting that the City of Peoria in its entirety saw a total growth of 46% from April of 2000 to July of 2008 with the population number growing from 108,364 to an estimated 157,960. Due to the expansion and availability of new housing developments in the city of Peoria, it is reasonable to assume that the growth of the city is in direct correlation with the growth which occurred within the census tracts that are the primary focus in this analysis. The 101 Freeway borders the given area of the proposed tracts on the South and East. This would represent a psychological travel blockade both for those individuals who would travel farther south normally and those from the south and east of the designated tracts who may normally consider patronage of the pharmacy in the proposed area. A canal bed does transect the region, however because of its small size and relative dearth of flow this is not considered to be a significant blockade to travel. In fact, the major streets of travel in the area, east-west running Beardsley, Deer Valley, and Pinnacle Peak, all cross the canal with little more than an overpass. Consequently traversing the canal has no significant effect on the psyche of a potential patron. In the city of Peoria, north of the 101 Freeway, there is no more heavily traveled stretch of road than Deer Valley. The average number of cars traveling between 75 th avenue and 83 rd avenue on Deer Valley is 32,354, with a slight advantage going to west- bound traffic at 51%, meaning that slightly more people would be able to turn right instead of left to go to the proposed location just north of Deer Valley. No other east-west road north of the 101 reaches even 10,000 cars per day. The only street with more traffic in Peoria is Bell road, located south of the 101 and out of the designated census tracts. The City of Glendale, located directly south, indicates that 19,700 cars travel between the 101 and Pinnacle Peak Road, bringing at least as many individuals within one mile of the proposed pharmacy location. This heavy traffic flow suggests that this location would be able to attract not only residents living in the area, but also many people commuting to and from work. This would mean the pharmacy could focus on services geared toward and from work....
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This note was uploaded on 03/26/2012 for the course BUS GM560 taught by Professor Fields during the Summer '10 term at Keller Graduate School of Management.
- Summer '10