This preview shows page 1. Sign up to view the full content.
Unformatted text preview: The idea is not only to gain new customers but to maintain the ones you have and the ones you gain. Companies often strive for customer loyalty and a competitive advantage can help them achieve that goal. Although on the surface it may seem as if profits are the main purpose of striving for a competitive advantage, but it goes much deeper than that....
View Full Document
This note was uploaded on 03/26/2012 for the course BUS GM560 taught by Professor Fields during the Summer '10 term at Keller Graduate School of Management.
- Summer '10