Week 4 Leadership 2 - form of written communication via...

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2. Weinbach used written communication as a means of getting his message across to shareholders and employees. The first thing he did was write a letter to shareholders introducing himself. He welcomed them to communicate back with him. Secondly, he met with over 12,000 employees and welcomed their feedback, questions, and suggestion. This was reciprocated with over 4,000 emails. After responding to over 2,000 emails, Weinbach took advantage of another
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Unformatted text preview: form of written communication via monthly newsletters. All in all, Weinbach utilized several different methods of written communication and followed up with requests and questions, which let his shareholders and employees know he was committed to the message he portrayed. If communication is his number one focus, then he himself had to prove successful at that tool of doing business....
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