Unformatted text preview: That would defeat the purpose of trying to obtain maximum profits. This may make differentiating your product a better choice. If you can pull your company out of the low priced competitive market, you have a little more leeway to set the price at a higher level to obtain more profits and still not lose your customer. The article below agrees with my opinion stated above that changing a product or product innovation may be the answer to helping with pricing in this very competitive economy. The example given is for polystyrene. Source: http://www.articlesbase.com/strategic-planning-articles/cost-cutting-versus-product-innovation-with-polymer-coating-854489.html...
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This note was uploaded on 03/26/2012 for the course AC505 AC505 taught by Professor Dillan during the Spring '10 term at Keller Graduate School of Management.
- Spring '10