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Unformatted text preview: ignoring the change. For example, a favorable variance concerning advertising expenses can lead to an insufficient amount being spent on promoting a companys product or service. This could ultimately lead to losing customers to lack of marketing. Sources: http://acct202.tripod.com/Chapter%2010%20Outline.htm...
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This note was uploaded on 03/26/2012 for the course AC505 AC505 taught by Professor Dillan during the Spring '10 term at Keller Graduate School of Management.
- Spring '10