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Week 2 Cash Flows 2 - assets and return on equity All of...

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I found a site that really broke down and incorporated all the different financial ratios. Based on the information I have read in our text and available from the source listed below, I believe that the most important ratio in terms of competition for DeVry is profitability. Fundamentally speaking, they are a for profit university, so naturally profitability if critical. Moreover in terms of competition especially for the online factor, DeVry has to be able to make enough profit to continue to expand and grow its company to service more students than the other online universities competing for the same students. Profitability encompasses an array of factors including gross profit earned from sales, return on
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Unformatted text preview: assets, and return on equity. All of these factors directly affect DeVry’s ability to continue to invest and grow in order to be able to meet the needs of the diverse needs of our customers. As I have stated in other discussions, DeVry includes other entities beyond management and technology. They need to be able to continue to obtain universities or programs in other fields to become even more competitive with other colleges that offer programs that DeVry does not have the ability to do so yet. Source: http://www.netmba.com/finance/financial/ratios/...
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