Week 2 Online Discussion Post 2 - However if you use the...

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This article can also be related to the article I discussed in the sense that some companies such as Amazon make use of an interactive website that gives consumers suggestions based on their shopping habits. This is one way to use technology to gain a competitive advantage. I found another article that simply confirms what Ankit discussed about needing to go above and beyond with the use of Information Technology within a company. If you as a business are doing the same as every other company, then your results will be the same as theirs.
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Unformatted text preview: However, if you use the technology to your advantage you can be a step ahead of your competitor in whatever your business offers its consumers. As we discussed in class, technology is changing faster than we can truly keep up with. Company’s need to make it a priority to exploit the technology they have to their benefit in order to strategically place themselves ahead of their competitors. Source: http://blogs.zdnet.com/Murphy/?p=600...
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