Week 3 Online Discussion - Business Intelligence can be...

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Business Intelligence can be defined as to technologies, skills, and applications used to assist a company gain a better understanding of its business operations by providing historical, current, and predictive analysis. The article I found from Business Week describes a huge change made by SAP, the world’s third largest software maker. They recently acquired Business Objects for $6.8 billion. This acquisition will put them directly in the software industries hottest sectors. Now SAP not only offers software aimed at small and mid-sized companies, but they can now add business intelligence to their selection. The benefit for SAP is that sales for business intelligence programs have increased by 10%. Also, by combining the business intelligence applications with their own, they will be able to create even more sales opportunities. The benefit to the customer is being able to extract more insight from their data to make better business projections. These types of acquisitions have become very common.
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This note was uploaded on 03/26/2012 for the course IS535 IS535 taught by Professor Professor during the Spring '09 term at Keller Graduate School of Management.

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