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Unformatted text preview: Special Olympics. http://business2000.ie/pdf/pdf_5/coca-cola_5th_ed.pdf I found that Pepsi also took an interesting approach to brand position by locating themselves at Grand Central's Vanderbilt Hall with the intent of luring in the sleepy New Yorkers. The product that they introduced was the Diet Max Shots. I found this to be a very unique approach at cornering a different type of consumer. http://backpocket.prophet.com/tag/brand/pepsi/page2...
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- Spring '10