Competitive Analysis - Competitive Analysis Who are the key...

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Competitive Analysis Who are the key competitors? What are their strengths and weaknesses? What is their approximate market share? How will you take share away from them? How will they most likely try to stop you if you are successful? How can you react to these competitors’ actions? Who are your indirect competitors? What do they offer your prospects? Strengths The number one strength that Community State Farm Insurance Agency has is brand awareness. State Farm product are known for their quality as proof in the fact that State Farm is number one for Auto and Renter’s insurance in America. Weaknesses Community State Farm Insurance Agency is a scratch business. Therefore leads will not be provided by State Farm and the company will not start with an existing book of policies. Reliance will fall on our marketing strategy, quality of leads, the staff’s expertise, and customer service. Opportunities
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Competitive Analysis - Competitive Analysis Who are the key...

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