Executive Summary - Executive Summary Mission State Farms...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Executive Summary Mission State Farm’s mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams (). As independent State Farm Agents our mission will be to provide our customers with world class customer service and the knowledge to help them determine which products and solutions best suit their dreams. Vision State Farms vision for the future is to be the customer’s first and best choice in the products and services we provide including both the insurance and financial services arena (). These values will guide our team to have expert knowledge of our products and services in order to represent our strong brand and incredible products and services to our customers. Company History State Farm was founded in 1922 by George Jacob Mecherle on the foundation that “honestly isn’t the best policy – it is the only policy.” G. J. Mecherle was a retired farmer and insurance salesman. State Farms initial vision consisted of the notion doing right by the customer. This
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/26/2012 for the course GM600 GM600 taught by Professor Professor during the Fall '10 term at Keller Graduate School of Management.

Ask a homework question - tutors are online