Figure 1 SWOT Analysis - Figure 1: SWOT Analysis for State...

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Figure 1: SWOT Analysis for State Farm and 2 other Major Competitors State Farm Allstate GEICO Strengths Strong brand awareness Superior customer service Comprehensive coverage offered in all products areas “No hassle” of having to work with an Agent Seemingly lower pricing due to differences in the amount of coverage available “No hassle” of having to work with an Agent Aggressive advertising Weaknesses Pricing may not be as low as others, however this is because State Farm offers comprehensive coverage More overhead due to the number of locations Overall brand strength and market share Deficiency of physical presence and Agents to offer one-on-one customer service and support Overall brand strength and market share Deficiency of physical presence and Agents to offer one-on-one customer service and support Opportuniti es Given that customers are able to work with an Agent, the customer will have a higher likelihood of satisfaction and
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This note was uploaded on 03/26/2012 for the course GM600 GM600 taught by Professor Professor during the Fall '10 term at Keller Graduate School of Management.

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Figure 1 SWOT Analysis - Figure 1: SWOT Analysis for State...

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