Marketing Plan
Product or Service Concept
State Farm is a strong brand offering superior customer service making the company a leading
provider of insurance policies.
The excellent customer service provided by State Farm agents,
licensed staff members, and the rest of the employees is how the company has been able to reach
such amazing heights in market share.
Community State Farm Agency will offer 10 quality
insurance products to fit every customer’s needs. The following is a description of all products
available through the licensed staff members (Insurance Coverage and Quotes, 2010).
Homeowner’s Insurance
This type of policy offers protection for the home as well as personal possessions, personal
liability and even potential lawsuits.
A customer’s personal belongings will be valued at their
replacement value, not their depreciated value.
One example of the security homeowner’s
insurance offers is in the event of a fire and a home becomes uninhabitable, State Farm covers
the cost of a place for the customer to live until they are able to move back into their home.
Renter’s Insurance
State Farm is also number one in Renter’s Insurance in America.
Customers who do not own
their home still need the protection provided by Renter’s Insurance policies.
Renter’s insurance
may provide coverage and protection for a customer’s personal property against fire, theft, and
vandalism.
This type of insurance also helps by providing security and protection in case of a
liability lawsuit.
Condo Owner Insurance
This policy will be different from a homeowner or renter insurance policy.
Therefore, a special
insurance policy has been created to suit the need of customers who own a dwelling that is
insured by a Condominium, Townhome, or Homeowner Association, a Cooperative, Planned
Community, or any other similar type of organization.
The goal of this insurance is to provide
coverage for some areas that are not insured by the Condo or Townhome type of organizations.
Personal Liability Umbrella
Unfortunately people today are suing each other more and more. Judgments are being handed
down for hundreds and thousands of dollars all over the country for injuries.
In the event that
someone is injured or their property in damaged by a customer, customers could be sued and be
held liable for a very expensive judgment.
This type of policy puts a limit on the amount a
person can be liable for.
In most cases a jury will not award more than those limits.
Personal Article
Although a homeowner’s policy can provide some coverage for personal items, customers may
need additional coverage for the personal belongings.
Personal Article policies can cover the
following:
fine art, jewelry, furs, cameras, silverware and gold articles, collectables, sports,
musical, golf, and computer equipment.
