Team C Topic Summary - Product/Service Name: State Farm...

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Product/Service Name: State Farm Insurance Independent Agent Product Service Overview: There are over 90 individual products available to agents (some products may not be available to all locations). The products range from a wide variety of insurance and financial services to help customers both today and in the future. Target Market: As a State Farm Agent, the target market will be broadly the youthful market (18- 35 years old) and the Hispanic Market as these markets are rapidly growing and greatly untapped. In addition, these markets bring great opportunities such as renters that will overtime become first time homeowners, growing families and individual with strong buying power. Competitive Advantage: As an independent State Farm agent, the benefits come from a strong brand and a competitive product line. Also, agents benefit from local and national advertising and marketing campaigns. State Farm has been rated number 1 in car insurance since 1942, number 1 in homeowners
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This note was uploaded on 03/26/2012 for the course GM600 GM600 taught by Professor Professor during the Fall '10 term at Keller Graduate School of Management.

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