Mgmt 324 HW 1

Mgmt 324 HW 1 - Assessment View Attempt 0 of unlimited...

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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[2/22/2011 3:48:43 PM] View Attempt 0 of unlimited Title: homework assignment 1 Started: February 22, 2011 3:46 PM Submitted: February 22, 2011 3:49 PM Time spent: 00:03:10 Comments: Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. Which of the following does NOT belong to marketing mix (the so called 4Ps)? Student Response Value Correct Answer Feedback 1. Product 2. Plan 100% 3. Promotion 4. Price 5. Place General Feedback: 4Ps are product, price, promotion, and place (channel). Please see the lecture slides for the 1st class. Score: 0.1/0.1 Comments: 2. Which of the following concept does NOT belong to Internal Orientation: Student Response Value Correct Answer Feedback 1. Marketing concept 100% 2. Product concept 3. Production concept 4. Selling concept 5. None of the above General Feedback: There are three internal orientation concepts: production concept, product concept, and selling concept. Please see lecture slides for the 1st class. Score: 0.1/0.1 Time 15:49:41 Allowed 01:00:00 Remaining 00:56:37 Question Status Unanswered Answer not saved Answered 1 2 3 4 5 6 7 8 9 10
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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[2/22/2011 3:48:43 PM] Comments: 3. Oscar produces beef hotdogs with a unit contribution of $ 1.10 per pound. The fixed cost of producing beef hotdog per year is 5.5 million for Oscar. In addition to this 5.5 million fixed cost, Oscar needs to purchase a machine at a cost of 11 million. The machine can last for 10 years and will be depreciated linearly over the 10 years. What is the accounting break-even unit volume for Oscar per year? Student Response Value Correct Answer Feedback 1. 5.0 million 2. 15 million 3. 4.0 million 4. 6.0 million 100% 5. 10 million General Feedback: Depreciation per year: 11 million/10 years=1.1 million per year
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Mgmt 324 HW 1 - Assessment View Attempt 0 of unlimited...

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