Mgmt 324 HW 6 - Assessment Time Title: Started: April 23,...

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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[4/23/2011 7:49:34 AM] View Attempt 0 of 3 Title: homework assignment 6 Started: April 23, 2011 7:48 PM Submitted: April 23, 2011 7:51 PM Time spent: 00:03:17 Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. Which of the following is a popular criticism of product life-cycle theory? Possible Answers 1. It is too costly to implement. 2. It has few actual examples that can be benchmarked. 3. It works only in the U.S. market. 4. Stages often follow fad trends. 5. Life-cycle patterns are too variable in shape and duration. 2. Which of the following statements is correct? Possible Answers 1. Brand dilution occurs when consumers no longer associate a brand with a specific product or highly similar product and start thinking less of the brand. 2. By adopting Multi Brand Strategy, a company can obtain greater space in the retailers 3. By promoting similar products under different Brand Names, a company can effectively target different segments of consumers. 4. One disadvantage of multi-brand is: no economy of scale on advertising
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Mgmt 324 HW 6 - Assessment Time Title: Started: April 23,...

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