Mgmt 324 HW 7

Mgmt 324 HW 7 - Assessment Time Title: Started: April 23,...

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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[4/23/2011 8:06:56 AM] View Attempt 0 of 3 Title: Homework Assignment 7 Started: April 23, 2011 8:01 PM Submitted: April 23, 2011 8:09 PM Time spent: 00:07:30 Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. One GREENLITE 18w mini spiral COMPACT FLUORESCENT (CF) bulb will save $40 on electricity consumption over the life of the bulb. It gives off the same amount of light as a standard 75w incandescent bulb. It lasts for 8000 hours, while a standard 75w incandescent bulb lasts for only 800 hours. I can purchase a standard 75 w incandescent bulb at $0.75 (fair market price) from West Lafayette Wal-Mart. In order to use the CF bulb, I need to change the bulb socket, which costs me $5.5. What is the maximum price I am willing to pay for a GREENLITE CF bulb based on economic value to customer? Possible Answers 1. $40 2. $7.5 3. $40.75 4. $42 5. $47.5 2. In the past, Sony was criticized for over-pricing the controllers and memory cards that must be used with the play-station console. In perspective of the firm, the type of Sony’s product mix pricing strategy was ____________ pricing.
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Mgmt 324 HW 7 - Assessment Time Title: Started: April 23,...

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