Mgmt 324 HW 8

Mgmt 324 HW 8 - Assessment Time Title: Started: April 23,...

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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[4/23/2011 8:16:45 AM] View Attempt 0 of 3 Title: homework assignment 8 Started: April 23, 2011 8:16 PM Submitted: April 23, 2011 8:19 PM Time spent: 00:02:16 Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. In the case of Biopure, which of the following is a pro of using independent distributors’ instead of direct sales-force to distribute Oxyglobin? Possible Answers 1. An independent distributor has the advantage of speed and scale – these distributors have established relationship with the 15,000 veterinary practices and can very quickly introduce Oxyglobin to these practices. 2. Sales rep from independent distributor would have greater knowledge about Oxyglobin 3. Sales rep from independent distributor would be fully dedicated to Oxyglobin 4. Biopure does not need to train sale representatives from independent distributors 5. Independent distributors only take 30% margin which yields more margins to
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Mgmt 324 HW 8 - Assessment Time Title: Started: April 23,...

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