Mgmt 324 HW 9

Mgmt 324 HW 9 - Assessment Time Title Started 8:24 PM Time...

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Assessment https://blackboard.purdue.edu/webct/urw/lc5503772499061.tp5655940632191/gradeAssessment.dowebct[4/23/2011 8:21:33 AM] View Attempt 0 of 3 Title: homework assignment 9 Started: April 23, 2011 8:21 PM Submitted: April 23, 2011 8:24 PM Time spent: 00:02:15 Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. The rental car counters, hair salons, banks, and dry cleaners have been found in such stores as Wal-Mart, Target, grocery retailers, and others recently. This kind of cooperation is an example of ________ marketing systems. Possible Answers 1. horizontal 2. vertical 3. multichannel 4. integrated 5. none of the above 2. When VW was contemplating the target market for the New Beetle, they settled on two demographic segments that might work well, 18-34 year olds and Baby Boomers. Which of the following is one of the disadvantages of targeting the 18- 34 segment: Possible Answers 1. They don’t fit well with the existing Drivers Wanted campaign 2. They are not drawn to the vehicle’s individualistic style and positioning
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Mgmt 324 HW 9 - Assessment Time Title Started 8:24 PM Time...

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