Mgmt 324 HW 10

Mgmt 324 HW 10 - Assessment...

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Unformatted text preview: Assessment[4/23/2011 8:25:43 AM] View Attempt 0 of 3 Title: homework assignment 10 Started: April 23, 2011 8:26 PM Submitted: April 23, 2011 8:28 PM Time spent: 00:01:45 Total score: 1/1 = 100% Total score adjusted by 0.0 Maximum possible score: 1 1. Which of the following is NOT an M of 5M model for communication management? Possible Answers 1. Mission 2. Money 3. Media 4. Market 5. Measurement 2. Which of the following statements about advertising is correct? Possible Answers 1. Advertising effect tends to be strong and obvious. Researchers have found that 1% increase on advertising expenditure on average can lead to 1.7% increase on the sales. 2. Advertising effects are difficult to measure because the effects may be confounded with the effects of other activities such as sales promotions. 3. Mere increases in advertising intensity always yield large increases in sales....
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Mgmt 324 HW 10 - Assessment...

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