Kudler Fine Foods - Fine Foods 1 Kudler Fine Foods MKT/421...

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Fine Foods 1 Kudler Fine Foods MKT/421 May 25, 2011
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Fine Foods 2 Kudler Fine Foods This paper is to help explain the importance of marketing research in the development of Kudler Fine Foods, and to explain the importance of the competitive intelligence and analysis of the marketing strategy and tactics. There will be scopes illustrated in the paper where Kudler Fine Foods could needs more market research to point out the remarkable competitive intelligence analysis for the marketing strategy and tactics. Analysis and competitive intelligence play an important role in the development of the marketing strategy and tactics. Any additional information that might be needed for the analysis will be indentified in this paper. Importance of Marketing Research An operational effective business marketing plan is the best method for any company to get their message out to the consumers. Companies no matter what size they are need to have their own marketing department that is strictly for the creation and distribution of marketing. In the economy failure that we have today it is more important than ever to have a thoroughly thought out marketing plan. Having a department just for this is very important. Kudler Fine Foods Gourmet Grocery store is a prime example of a company that develops expansion of their services through the efficiency of their interaction and the involvement in their growth. There new program is to follow the merchandise activity at the base level of the consumer by supplying co-partnership with loyalty points. This will help them to see the consumer purchase patterns so they can improve the offers and processes that will satisfy their consumers more. The
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Kudler Fine Foods - Fine Foods 1 Kudler Fine Foods MKT/421...

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