Business Memo-3

Business Memo-3 - MEMORANDUM TO: Dr. Ansari FROM: Brenda...

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MEMORANDUM TO: Dr. Ansari FROM: Brenda Chan DATE: February 24, 2012 SUBJECT: Social Wavelength and Carrot Creative The company that my group has been focusing on is Social Wavelength. Founded in 2009, Social Wavelength is a social media agency based in Mumbai, India. Although they have only been running for a few years, they have made some tremendous progress (such as being named one of the finalists for Red Herring’s Top 100 Asia Awards in 2011). The other group I am comparing and contrasting with Social Wavelength is Carrot Creative. Carrot Creative is also a social media agency but its headquarters are located in Brooklyn, New York. Founded in 2006, Carrot Creative has a variety of big name brands as clients under their belt (such as MTV, Crayola, Ford, Disney, and the NFL). The main similarity is that they are both social media agencies who have the same goal in mind. Both Social Wavelength and Carrot Creative help companies and brands with marketing strategies and creating a better connection between them and customers by utilizing social media
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Business Memo-3 - MEMORANDUM TO: Dr. Ansari FROM: Brenda...

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