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Unformatted text preview: University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2012 RELEVANT MIDTERM QUESTIONS FROM PRIOR EXAMS Below are questions from prior exams addressing issues covered on this semesters midterm. Every effort to remove questions that cover material not covered this semester have been made, but occasional items may have slipped through the cracks. This is intended as an illustration of the types of questions that have appeared in the past. To prepare for the exam, you should understand the issues addressed rather than attempting to memorize past exam questions. Attempting to study from these past questions is strongly discouraged. Therefore, a key will not be provided . You may come to my office to discuss a small number of specific questions of interest, but please do not ask me to e-mail answers to questions! 1. In marketing, it is usually most effective to: a. Try to make a product that appeals to as large a part of the population as possible so that there is a larger customer base. b. Promote ones brand as being less expensive than competing brands. c. Focus mostly on high growth markets. d. Both (a) and (b). e. None of the above. 2. Assuming that nothing else can be sold to the respective customer at the same time or in the future, which of the following would likely be least suitable for being sold online? a. An iPod. b. An external hard drive for a computer. c. A bestselling novel. d. Specialty books on cultural anthropology. e. Downloadable software 3. In shopping for a new car, Tommy would like to get the best possible overall deal. Ideally, the car would have a built-in GPS system with Bluetooth capability and turbo- charged transmission, but he is willing to forego these features if other thingssuch as a great gas mileage and an extended warrantymake cars without the desired technology attractive. He is planning to search the Internet to see what is available from various car dealers within fifteen miles of the USC campus. Tommy appears to be using: a. Purely internal search. b. Compensatory decision making. c. Non-compensatory decision making. d. Both (a) and (b). e. Both (a) and (c). 4. A straight A student at the A. Gary Anderson Graduate School of Management at UCLA would be more likely than a C- student at the Marshall School of Business to: a. Read The Joy of Loan Sharking and Extortion during class. b. Ditch classes with impunity. c. Plagiarize a paper on the benefits of honest and ethical behavior. d. Post a status update that I kill for Santa Claus! e. All of the above. 1 5. Collaborative filtering: a. Depends on the bricks-and-clicks model for its effectiveness....
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This note was uploaded on 04/01/2012 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.
- Spring '07