Study_Guide--Socialnomics--Sp12

Study_Guide--Socialnomics--Sp12 - University of Southern...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2012 STUDY GUIDE FOR SOCIALNOMICS: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS Erik Qualman (2010 ), Socialnomics: How Social Media Transforms the Way We Live and Do Business (paperback edition), Wiley, ISBN-13: 9780470638842. Exam questions on this book are likely to be based on the questions below. These issues also form part of the basis for our class discussion, but you are encouraged to bring up other issues that you find of interest as well. Please note that the opinions expressed are those of the author. Some opinions expressed may be somewhat sensationalized and may represent only one side of an issue. You are encouraged to express reasonable skepticism during class discussions. Chapter 1: “Word of Mouth Goes World of Mouth” 1. How do the “Word of Mouth” and “World of Mouth” models differ? (pp. 1-2) 2. What is the benefit of having one’s “opinion in digital format?” compared to having it spread by word of mouth? (p. 2) 3. What is “information indigestion,” and what are its implications? How can digital media—which actually create more information—help here? (pp. 3-4) 4. How does “investing time in social media” supposedly make one more productive? (pp. 6-9)
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Study_Guide--Socialnomics--Sp12 - University of Southern...

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