Ch 6 - “ Fifty percent of shoppers buy the first thing...

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Unformatted text preview: “ Fifty percent of shoppers buy the first thing they touch.” --Envirosell A Model of the Forecasting A Model of the Forecasting Process (Kim, 2011) Process (Kim, 2011) Forecasting: Textiles/Apparel Forecasting: Textiles/Apparel FIBER COMPANIES YARN PRODUCERS WEAVERS & KNITTERS APPAREL DESIGNERS & MANUFACTURES RETAILERS ECONOMIC CYCLES CONSUMER PREFERENCES SOCIAL TRENDS TRENDS IN THE ARTS LIFESTYLE TRENDS Long-Term Forecasting DESIGN CONCEPT Silhouette & Details FABRIC Patterns & Prints FABRIC Structures & Textures STYLE TESTING SALES FORECASTING COLOR TRENDS Short-Term Forecasting Color forecasting agencies (e.g., CAUS and CMG) present new color trends 19 to 24 months prior to the selling season. Other trend forecasting companies (e.g., The Doneger Group and WGSN) develop comprehensive trend forecasts for various markets (e.g., women’s, men’s, and/or children’s wear) 12-18 months prior to the selling season. These trend forecasting organizations take into consideration the lead time required for fiber, yarn, and fabric producers and apparel manufacturers to produce their products as well as the time required for retailers to order merchandise and have it in their stores at the right time. Trend forecasts are used by a variety of professionals in the industry. First, trend colors are used by fiber and yarn manufacturers to compile their own color forecasts in the form of shade cards. Fiber and yarn manufacturers present new textile products along with the shade cards at yarn trade shows (e.g., Expofil and Pitti Immagine Filati) held ten and fifteen months before the selling season. Fabric and knitwear companies then create their own colors in the development of fabrics or patterns based on both color forecasts from color organizations and from fiber and yarn company shade cards. The fabric products are presented in fabric shows (e.g., Premiere Vision) held 11 and 12 months ahead of the actual selling season. Trend forecasts are also used by apparel manufacturers and...
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This note was uploaded on 04/02/2012 for the course CTE 3809 taught by Professor Dr.kim during the Spring '12 term at Florida State College.

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Ch 6 - “ Fifty percent of shoppers buy the first thing...

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