mr6 (1).pdf - Descriptive Research Design Survey and Observation Chapter Outline(1 of 6 1 Overview 2 Survey Methods 3 Survey Methods Classified by Mode

mr6 (1).pdf - Descriptive Research Design Survey and...

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±esJJGcriptive 330ResearJJGch ±esign: 441Survey and))&IIFbservation
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²hapter ))&utline(1 of 6)1)))&verview2)441Survey &ðods3)441Survey &ðods ²lassified IIFby &&ode of ³dministrationi.552Telephone &ðodsa.552Traditional 552Telephone °nterviewsIIFb.²omputer-³ssisted 552Telephone °nterviewing (²³552T°)ii.00-ersonal &ðodsa.00-ersonal °n-home °nterviewsIIFb.&&all-°nterJJGcept 00-ersonal °nterviewsJJGc.²omputer-³ssisted 00-ersonal °nterviewing (²³00-°)
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²hapter ))&utline(2 of 6)iii.&&ail &ðodsa.&&ail °nterviewsIIFb.&&ail 00-anelsiv.´leJJGctroniJJGc &ðodsa.´mail °nterviewsIIFb.°nternet °nterviews4)³ ²omparative ´valuation of 441Survey &ðodsii.552Task µaJJGctorsa.±iversity of 22/Questions and µlexiIIFbility
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²hapter ))&utline(3 of 6)IIFb.663Use of 00-hysiJJGcal 441StimuliJJGc.441Sample ²ontrold.22/Quantity of ±atae.330Response 330Rateiii.441Situational µaJJGctorsa.²ontrol of the ±ata ²olleJJGction ´nvironmentIIFb.²ontrol of µield µorJJGceJJGc.00-otential for °nterviewer ¶iasd.441Speede.²ost
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²hapter ))&utline(4 of 6)iii.330Respondent µaJJGctorsa.00-erJJGceived ³nonymityIIFb.441SoJJGcial ±esiraIIFbilityJJGc.441Sensitive °nformationd.!%%ow °nJJGcidenJJGce 330Ratee.330Respondent ²ontrol5)441SeleJJGction of 441Survey &ðod(s)6)))&IIFbservation &ðodsii.441StruJJGctured ;;8Vs. 663UnstruJJGctured ))&IIFbservationiii.±isguised ;;8Vs. 663Undisguised ))&IIFbservationiv.''$atural ;;8Vs. ²ontrived ))&IIFbservation
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²hapter ))&utline(5 of 6)7)))&IIFbservational &ðods ²lassified IIFby &&ode of³dministrationi.00-ersonal ))&IIFbservationii.&&eJJGchaniJJGcal ))&IIFbservationiii.³uditiv.²ontent ³nalysisv.552TraJJGce ³nalysis8)³ ²omparative ´valuation of ))&IIFbservational &ðodsi.±egree of 441StruJJGctureii.±egree of ±isguiseiii.³IIFbility to ))&IIFbserve in ''$atural 441Settingiv.³nalysis ¶iasv.·eneral 330Remarks
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²hapter ))&utline(6 of 6)9)³ ²omparison of 441Survey and ))&IIFbservational &ðodsi.330Relative ³dvantages of ))&IIFbservationii.330Relative ±isadvantages of ))&IIFbservation10)´thnographiJJGc 330ResearJJGch & ))&ther &ðods11)°nternational &&arketing 330ResearJJGch12)&&arketing 330ResearJJGch & 441SoJJGcial &&edia13)&&oIIFbile &&arketing 330ResearJJGch14)´thiJJGcs in &&arketing 330ResearJJGch15)441Summary
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³ ²lassifiJJGcation of 441Survey &ðods°\VXQZTmuirKTN 6.1³ ²lassifiJJGcation of 441Survey &ðods
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441Some ±eJJGcisions 330Related to the &&ail °nterview00-aJJGckage52A>GIFO^`KTN 6.1441Some±eJJGcisions 330Relatedto the &&ail°nterview 00-aJJGckage)multQZTbd_\VX`b]QZT ±`b]vKTN^`bd_ikfKTN¶lank))&utgoing envelope: size, JJGcolor, return address¶lank00-ostage¶lank&ðod of addressing¶lank²bd_vKTNir !%KTNltltKTNir¶lank441Sponsorship441Signature00-ersonalization00-ostsJJGcript552Type of appeal¶lank2/muKTNjslt\VXbd_`b]`b]A>G\VXirKTN¶lank!%%ength!%%ayout²ontent²olor441Sizeµormat330ReproduJJGction330Respondent anonymity30KTNltmuir`b] ±`b]vKTN^`bd_ikfKTN¶lank552Type of envelope¶lank00-ostage¶lank³`b]JGPKTN`b]lt\VXvKTNjs¶lank&&onetary versus nonmonetary¶lank00-repaid versus promised amount¶lank
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441Sample &&ailing !%%ists!%\VXjslt 52\VXlt^`KTN'mu_aIFOKTNir bd_`b] !%\VXjslt0-ir\VXJGPKTN³dvertising agenJJGcies3892$45/&&¶anks, IIFbranJJGches11089$85/&&¶oat owners4289601$50/&&
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