Ch 8-1 - We are not a manufacturer of apparel. We are a...

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Unformatted text preview: We are not a manufacturer of apparel. We are a company that learns what consumers want, then we produce it. -- Mackey McDonald, President and CEO of VF Corporation A Model of the Forecasting A Model of the Forecasting Process (Kim, 2011) Process (Kim, 2011) Business Begins and Ends with the Business Begins and Ends with the Consumer Consumer The apparel supply chain has one purpose To provide an appealing and desirable product. To satisfy customer needs, wants, or aspirations. Every forecast begins with the customer. Traditional Product Development Traditional Product Development a a System System Manufacturers and retailers push product toward the consumer. (production-driven) The push system: New styles introduced seasonally What doesnt sell marked down Traditional Product Development Traditional Product Development a a System System Consumers Chose from the abundance of available products Only participate by making a selection Alternative Product Development Alternative Product Development a a System System Consumers became more demanding, independent. Requires a continuous flow of consumer information to shape product. (consumer-driven) Demand-Activated Product Development By the late 1980s Demand-Activated Demand-Activated Product Development Product Development Evolution: The First Wave: from the early 1980s Building An Information technologies and building the Infrastructure for a pull system The Second Wave: Time Efficiencies + Inventory Reduction...
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This note was uploaded on 04/02/2012 for the course CTE 3809 taught by Professor Dr.kim during the Spring '12 term at Florida State College.

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Ch 8-1 - We are not a manufacturer of apparel. We are a...

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