Unformatted text preview: With the development of Chinese economy, increasingly people are able to go to internet and do the online shopping. Alibaba realized that there are lots of potential customers in e-commerce market. Alibaba has its strength and strategy; they focus on the SMEs which are important groups for Alibaba. 3. What are the merits of proposed changes to Alibaba.com's pricing strategy? After providing free service for many years, Alibaba decided to convert more users into paying members, and generate more revenue from existing paying members through sales of value-added services. 4. How can the company position itself competitively against B2B giant Global Sources? Despite Alibaba is leading the B2B market in China, but it also suffers the competition from domestic and international competitors. They should expand into international market by acquiring some companies which have good loyalty; Alibaba could get some worthy information and knowledge from them....
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- Spring '12
- Marketing, Alibaba, Alibaba Group, Alibaba.com, Jack Ma