cocacolainformationalreport

cocacolainformationalreport - The Coca-Cola Company -...

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The Coca-Cola Company - Informational Report - Prepared for, Professor Jimmy Pack Jr. Prepared by Shibin Koshy Accounting student PennState Abington April 7 th , 2011 Table of Contents Early History Company Attitude Company Founded: 1944 CCE Reestablished Key Dates Early Years: 1980s Advancement Through Acquisitions Strategic Maneuvers: 1991 – 2000 New Management Initiatives: 2000 – 2005 Major Changes: 2006 – 2010 Prominent Subsidiaries Prominent Competitors List of Illustrations
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EXECUTIVE SUMMARY Coca-Cola is a nonalcoholic beverage company. Co. owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages, as well as a range of still beverages such as waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Along with Coca-Cola, Co. owns and markets other nonalcoholic sparkling beverage brands including Diet Coke, Fanta and Sprite. Finished beverage products bearing Co.'s trademarks are sold in the U.S. and in more than 200 other countries. As of Dec 31 2010, Co. had
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This note was uploaded on 03/27/2012 for the course ENG 100 taught by Professor Pop during the Spring '12 term at Penn State.

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cocacolainformationalreport - The Coca-Cola Company -...

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