Apple Essay Summer

Apple Essay Summer - Gabriel Mojocoa Principle of...

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Gabriel Mojocoa Principle of Management Professor Dr. Matthew Lonam July 25, 2011 Apple Inc. Apple Computer Inc. is an American computer technology company, known worldwide for its innovating features. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Both Jobs and Wozniak shared a common idea of assembling a machine and subsequently selling it. They introduced the world, the first PC and they called it Apple I; this very first creation was shown to the public on May of that year at the Homebrew Computer Club. The Apple I was a personal computer kit and was first sold as a motherboard, without monitor, keyboard or casing. When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history. However; due to their demand and popularity, the company started to increase their prices and limited the range of software titles, causing sales to decline. Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer. The Macintosh Portable was designed to be just as powerful as a desktop Macintosh and turned out 17 pounds with a 12 hour battery life. The success of the PowerBook and other products led to increasing revenue. At the
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1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and on November 1997, the Apple store was introduced to the public. In 2001 Apple introduced the iPod portable digital audio player. The product was extremely successful, within six years over 100 million units were sold. In 2003, Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80. On January 9, 2007, at the Macworld Expo, they announced the iPhone and the
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This note was uploaded on 03/27/2012 for the course GEB 1011 taught by Professor Russo during the Spring '08 term at Valencia.

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Apple Essay Summer - Gabriel Mojocoa Principle of...

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