Critiques of Advertising

Critiques of Advertising - Critiques of Advertising...

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Critiques of Advertising 10/29/10
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Creating Persuasive Messages Is the message central or peripheral? Which peripheral cues do they use? (attractiveness, credibility, mood) Which central cues do they use? (relevance, two- sidedness, good arguments) Give the ad a score from 1-10 Inoculation Self-perception Cognitive dissonance Fear Appeals Central Route Peripheral Route
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Some smell based marketing Just days before New York’s Republican gubernatorial primary, Carl Paladino mailed out thousands of campaign ads impregnated with the smell of rotting g . Emblazoned with the message “Something Stinks in Albany” and photos of scandal-tainted New York Democrats like former Gov. Eliot Spitzer and Representative Charles Rangel, the brochure attacked Mr. Paladino’s rival, former Representative Rick Lazio, for being “liberal” and a part of the state’s corrupt political system.
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Some visual marketing Coat hanger ad - Veerprit Dhaliwal Urinal Cake Ad – Take back the night Women for Sale – Mall in Israel
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Award Winners Commercials for political eras past (Yea- ree Chang) 1984 Apple Commercial The spoof on the 1984 Apple Commercial
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Some of our class favorites Pougnet ad – Michael Davis Echo ad - Diana Ortiz, Lisa Espinosa, James Howe, Conor Coleman, Ralph-joncyn Marquez ASPCA - Nicole Wong http://www.youtube.com/watch? v=IO9d2PpP7tQ One tough nerd: http://www.youtube.com/watch?v=_ro5iGShcV4 Spa ad: http://www.youtube.com/watch?v=awQDBvZWGY
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Imagine you are the parent of a preteen daughter. You want to assure that she will not start drinking alcohol. What is the best strategy to use? A. Let her decide for herself the best course of action. B. Help her practice saying “no” to peer pressure situations. C. Forbid her to drink and threaten strong punishments if she is caught. D. None of the above are proven effective.
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You are designing a series of persuasive messages targeted to junior high and high school students to encourage them to avoid smoking. You would like to instill some fear in the message as you believe this will grab their attention. What level of fear will lead to
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Critiques of Advertising - Critiques of Advertising...

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