Roaring%20Twenties

Roaring%20Twenties - The Roaring Twenties 1919 Setting the...

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The Roaring Twenties
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1919: Setting the Tone for the 1920s » The Red Scare Labor’s Woes » The Black Sox Scandal Baseball’s Woes » The Retreat from Reform Progressivism’s Woes
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Advertising the American Dream » Celebrating Health and Wealth as America’s Distinctiveness from toothpaste to deodorant good hygiene = good relationships = healthy society and strong nation
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Advertising the American Dream » Women and Advertising good for consumer good for capitalism good for citizenship
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The Republican Era » “I knew this job would be too much for me.” Warren Harding » stately and genial on the surface » scandalized and overwhelmed behind the scenes » “Teapot Dome” scandal
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The Republican Era » “The business of America is business.” Calvin Coolidge » honest and genteel » flair for publicity » the less government the better society
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The Republican Era » “A return to normalcy.” Herbert Hoover » enlightened engineer, successful businessman » old-fashioned individualism adapted to the modern age » “Associative State”
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Roaring%20Twenties - The Roaring Twenties 1919 Setting the...

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