entre_presentation - ENTR 3312: Corporate Entrepreneurship...

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Unformatted text preview: ENTR 3312: Corporate Entrepreneurship “Wealth in the new regime flows directly from innovation, not optimization; that is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.” ~Kevin Kelly, “New Rules for the New Economy,” Wired The Entrepreneurial Imperative The Embattled Corporation • Technological Technological • Economic Economic • Competitive Competitive • Labor Labor • Resource Resource • Customer Customer • Legal Legal • Regulatory Regulatory • Global Global “ Managers face shortened decision windows and diminishing opportunity streams, meaning they must act quickly or find themselves missing out on opportunities” The external environment is constantly changing The New Path to Sustainable Competitive Advantage Achieving a sustainable competitive advantage derives from five key company capabilities Adaptability Adaptability Flexibility Flexibility Speed Speed Aggressiveness Aggressiveness Innovation Innovation “Entrepreneurship is the core source of sustainable advantage” What is Entrepreneurship? Seven perspectives on the nature of Seven perspectives on the nature of entrepreneurship entrepreneurship Creation of wealth Creation of enterprise Creation of innovation Creation of change Creation of employment Creation of value Creation of growth What is Entrepreneurship? The most common key words found in the definition of entrepreneurship Starting / Founding / Creating New Business / New Venture Innovation / New Products / New Market Pursuit of Opportunity Risk-taking / Risk Management / Uncertainty Profit-seeking / Personal Benefit What is Entrepreneurship? An encompassing definition of entrepreneurship: “Entrepreneurship is the process of creating value by bringing together a unique combination of resources to exploit a perceived opportunity.” What is Entrepreneurship? Entrepreneurship involves a process Entrepreneurs create value where there was none before Entrepreneurs put resources together in a unique way Entrepreneurship is opportunity-driven behavior What is Corporate Entrepreneurship? Other popular related terms Organizational entrepreneurship Intrapreneurship Corporate venturing Corporate entrepreneurship is a term used to describe entrepreneurial behavior inside established mid-sized and large organizations. Management Vs. Entrepreneurship Management is the process of setting objectives and coordinating resources, including people, in order to attain them. Management Vs Entrepreneurship Managers focus more on the current situation and how to improve efficiency and effectiveness Entrepreneurs focus less on the current situation and more on what can be The Organizational Life Cycle...
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This note was uploaded on 03/28/2012 for the course ENTR 3312 taught by Professor Staff during the Spring '08 term at University of Houston.

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entre_presentation - ENTR 3312: Corporate Entrepreneurship...

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