Journal 1 - Journal 1 A Heineken commercial is set at a...

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Journal 1 A Heineken commercial is set at a wedding. As a man orders two Heineken and looks over to a table where a beautiful woman is sitting with what appears to be her mother. The voice over explains how the wedding is like a jungle how this man is hunting for his prey (the woman). As the main character brings the beer to the table he sees another man try and fail to talk to the woman at the table. The voiceover proceeds to explain that some tigers go straight for the prey, while others make the prey surrender to them. With this, the man puts the down the bottle and asks the elderly lady sitting next to this beautiful woman to dance. After complaints of sexism for comparing women to prey, the commercial changed the wording to say prize instead. Is viewing a woman as a prize rather than prey really any less sexist? This example of objectifying women, is insinuating that they are nothing more than something for men to use or brag about. Though the commercial itself isn’t blatantly tasteless, it does succumb to the gender
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Journal 1 - Journal 1 A Heineken commercial is set at a...

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