3- Where to go Global, Win11

3- Where to go Global, Win11 - When expanding how do you...

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Prof. Robert Jensen When expanding how do you pick which market to enter?
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Country Analysis Political – Economic – Societal – Technology Current PEST Analysis Political – Economic – Societal – Technology Trends Country Goals, Policies (monetary, exchange rate, trade and investment, industrial, social), Resources (labor, capital, natural, technological, geographical), national firms, non-state organizations (unions, religions, political parties, NGOs, etc.), Formal and Informal Rules of the Game (property rights, contract law, form of government, etc.), Location, GNP, Inflation, Unemployment, Income Distribution, Population Growth, Literacy, Political Stability and Freedom, Tariffs . Market Attractiveness and Risk
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Market Attractiveness and Risk World Economic Forum’s Country Competitiveness Rankings Ranking (includes both current and growth indicators), Individual Country Profiles, Downloadable Data Example of U.S. Country Profile http://www.weforum.org/documents/GCR10/index.html www.weforum.org
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Possibility of Success Prof. Robert Jensen Geographic Distance Cultural Distance Economic Distance Administrative Distance Determinants of Success The smaller the distance the better
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Prof. Robert
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3- Where to go Global, Win11 - When expanding how do you...

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