8 - Organizational Structure for International Firms, pre class slides Win11

8 - Organizational Structure for International Firms, pre class slides Win11

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Unformatted text preview: Organizational Structure for International Firms Philips vs. Matsushita (Panasonic) Session 8 Prof. Robb Jensen MULTI-DOMESTIC STRUCTURE STRATEGIC INTENT: Gain Key Positions in Selected Markets POLICIES: Tailor Products to National Idiosyncrasies Differentiated Operations Sacrifice Efficiency for Market Access Reach Economies of Scale Upstream Maximize Local Value Added Gain Government Support Use Join Ventures to Preempt Competition and Add Local Value National Human Resources HOLDING Source: J. de la Torre The Fully Multi-Domestic Value Chain Country Activities A B C * * * * Z R & D Design Service Distrib- ution Selling Market-ing Manu- facturing Purch- asing R & D R & D R & D Design Design Design Purch- asing Purch- asing Purch- asing Manu- facturing Manu- facturing Manu- facturing Market-ing Market-ing Market-ing Selling Selling Selling Distrib- ution Distrib- ution Distrib- ution Service Service Service MULTI-DOMESTIC STRUCTURE Some Companies Emphasizing this...
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8 - Organizational Structure for International Firms, pre class slides Win11

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