8 - Organizational Structure for International Firms, Win11

8 - Organizational Structure for International Firms, Win11...

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Unformatted text preview: Organizational Structure for International Firms Philips vs. Matsushita (Panasonic) Session 8 Prof. Robb Jensen How did Philips come to dominate the consumer electronics industry? MULTI-DOMESTIC STRUCTURE STRATEGIC INTENT: Gain Key Positions in Selected Markets POLICIES: Tailor Products to National Idiosyncrasies Differentiated Operations Sacrifice Efficiency for Market Access Reach Economies of Scale Upstream Maximize Local Value Added Gain Government Support Use Join Ventures to Preempt Competition and Add Local Value National Human Resources HOLDING Source: J. de la Torre The Fully Multi-Domestic Value Chain Country Activities A B C * * * * Z R & D Design Service Distrib- ution Selling Market-ing Manu- facturing Purch- asing R & D R & D R & D Design Design Design Purch- asing Purch- asing Purch- asing Manu- facturing Manu- facturing Manu- facturing Market-ing Market-ing Market-ing Selling Selling Selling Distrib- ution Distrib- ution Distrib- ution Service Service Service MULTI-DOMESTIC STRUCTURE Some Companies Emphasizing this Approach: Unilever Procter & Gamble Federal Express PricewaterhouseCoopers KPMG Philips Nestl BASF General Motors Carrefour What disabilities did Philips strategic and organizational capabilities bring with them?...
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This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

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8 - Organizational Structure for International Firms, Win11...

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