11 - Global Strategies I, Adaptation, Win11

11 - Global Strategies I, Adaptation, Win11 - Global...

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Global Strategies I: Adaptation Wal-Mart in China Session 11 – Prof. Robb Jensen
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Global Strategy I: Adaptation Adaptation Competitive Advantage Achieve local relevance through national focus while achieving some economies of scale Configuration Mainly in foreign countries that are similar to home base (limit effects of distance) Coordination By country (emphasis on local presence) Controls Excessive variety or complexity Change Blockers Entrenched country chiefs Corporate Diplomacy Address issues of concern with discretion, emphasis on cultivating local presence Corporate Strategy Scope selection Variation Decentralization Partitioning Modularization Flexibility Partnership Recombination Innovation
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Wal-Mart in China Wal-Mart decides to enter the Chinese market in 1997. Should Wal-Mart adapt to China? Why or why not? If yes, how? Discuss in small groups for 10 minutes
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Wal-Mart’s Results in China Wal-Mart pursued a more standardized approach to China. Carrefour adapted.
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This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

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11 - Global Strategies I, Adaptation, Win11 - Global...

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