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12 - Global Transfer of Firm Capabilities, Win 11

12 - Global Transfer of Firm Capabilities, Win 11 - Global...

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Unformatted text preview: Global Transfer of Firm Capabilities: Adaptation Pt. II Session 12: Prof. Robb Jensen Is Adaptation Always a Good Idea? • Adaptation tends to increase either volume or willingness-to-pay. It increases sales. • Is Adaptation always a good idea? • What might the costs be? • What is the most valuable firm resource? • What might the consequences of adaptation be for the global use of that resource? Adaptation’s Other Tradeoffs Rank Xerox: MultiDomestic (fully adapted) Structure How do you fix this? Steps taken to Transfer Wave I Practices • Searching – Use of performance databases – Use of middle managers • Validation – Personal visit – Can the practice be used elsewhere? • Codification – Key success factors extracted – Easy to read manuals – Step by step instructions • Transfer – Template sites designated – Contact information provided – “Roadshows” – initial meetings with Team C and recipient units – Frequent visits to aid in implementation – Designation of Champions to monitor implementation process • Follow up – Implementation measured multiple times – Performance measured before and after implementation – Bonuses tied to implementation Barriers to Successful Transfers of Best Practices • Characteristics of the Source of Knowledge: – Source’s Lack of Motivation – Unreliable Source • Characteristics of the Recipient of Knowledge: – Recipient’s Lack of Motivation – Recipient’s Lack of Absorptive Capacity – Recipient’s Lack of Retentive Capacity • Characteristics of the Knowledge Itself: – Unproven Knowledge – Causally Ambiguous Knowledge • Characteristics of the Context – Arduous Relationship between Source and Recipient Units – Barren Context • In groups determine the barriers to transfer in Wave I ( High, Med., or Low ) Barriers to Transfer Wave I Source’s Lack of Motivation Low . Camarero was very anxious that the project succeeded. The template CBU’s had pride in their knowledge and wanted to share it.CBU’s had pride in their knowledge and wanted to share it....
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12 - Global Transfer of Firm Capabilities, Win 11 - Global...

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