12 - Global Transfer of Firm Capabilities, Win 11

12 - Global Transfer of Firm Capabilities, Win 11 - Global...

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Unformatted text preview: Global Transfer of Firm Capabilities: Adaptation Pt. II Session 12: Prof. Robb Jensen Is Adaptation Always a Good Idea? Adaptation tends to increase either volume or willingness-to-pay. It increases sales. Is Adaptation always a good idea? What might the costs be? What is the most valuable firm resource? What might the consequences of adaptation be for the global use of that resource? Adaptations Other Tradeoffs Rank Xerox: MultiDomestic (fully adapted) Structure How do you fix this? Steps taken to Transfer Wave I Practices Searching Use of performance databases Use of middle managers Validation Personal visit Can the practice be used elsewhere? Codification Key success factors extracted Easy to read manuals Step by step instructions Transfer Template sites designated Contact information provided Roadshows initial meetings with Team C and recipient units Frequent visits to aid in implementation Designation of Champions to monitor implementation process Follow up Implementation measured multiple times Performance measured before and after implementation Bonuses tied to implementation Barriers to Successful Transfers of Best Practices Characteristics of the Source of Knowledge: Sources Lack of Motivation Unreliable Source Characteristics of the Recipient of Knowledge: Recipients Lack of Motivation Recipients Lack of Absorptive Capacity Recipients Lack of Retentive Capacity Characteristics of the Knowledge Itself: Unproven Knowledge Causally Ambiguous Knowledge Characteristics of the Context Arduous Relationship between Source and Recipient Units Barren Context In groups determine the barriers to transfer in Wave I ( High, Med., or Low ) Barriers to Transfer Wave I Sources Lack of Motivation Low . Camarero was very anxious that the project succeeded. The template CBUs had pride in their knowledge and wanted to share it.CBUs had pride in their knowledge and wanted to share it....
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12 - Global Transfer of Firm Capabilities, Win 11 - Global...

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