27 - Global Learning and Innovation

27 Global - • Mobilize – bring knowledge together by transferring or relocating some or it Mobilizing Knowledge Siemens AG ICN Division Siemens

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Global Learning and Innovation Siemens AG: Session 27 – Prof. Robb Jensen
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Innovation and Global Diversity Primary path to innovation is to combine two different pieces of knowledge Knowledge tends to arise as a response to local conditions As a result different knowledge is likely to be found in different places
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The Location of Knowledge Because knowledge is dispersed if firms want to maintain competitive advantage their R&D and marketing may also need to be dispersed
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Creating a Global Knowledge Network What kind of knowledge matters? Technological and Market How to tap into that knowledge? Prospect – find new pockets of knowledge Keep an open mind Look in unexpected places (customers, suppliers, universities, etc.) Assess – given costs, how involved should you be? Which locations are absolutely necessary What other locations might be desirable How does your strategy affect your choice?
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Unformatted text preview: • Mobilize – bring knowledge together by transferring or relocating some or it Mobilizing Knowledge Siemens AG ICN Division Siemens AG ICN Division • Why does Siemens have regional development centers (RDCs) around the world? • What are the differences between the RDCs in India, Germany, and the U.S.? – How are these issues managed and resolved? • What went wrong with the ADMOSS and NetManager projects? – Consider both the Bangalore and Munich perspectives • How should senior management respond to the NetManager crisis? – a) let Bangalore solve it – b) move all decision-making to Europe – c) move entire project to Europe What is Siemens up to Today? Takeaways • Understand the need for a Global Innovation Process • Understand the basics of how to build such a Global Innovation process • Understand the challenges of managing a Global Innovation Process...
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This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

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27 Global - • Mobilize – bring knowledge together by transferring or relocating some or it Mobilizing Knowledge Siemens AG ICN Division Siemens

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