Global Strategy Competitor Evaluation Assignment

Global Strategy Competitor Evaluation Assignment - Names _...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Names ____________________________________________________ Global Competitor Evaluation Assignment Industry / Firm _______ Success in a global industry requires that your firm simultaneously anticipate and respond to changes in both customers and competitors. While many teams do an excellent job of tracking changes in customer preferences as inputs into product decisions, they often fail to anticipate the likely moves and reactions of competitors. Omission of critical competitor intelligence in making decisions can prove to be disastrous for your profitability. For example, having the “best” product for a particular customer will rarely win against competitors with “acceptable” products that are supported by far superior distribution coverage and massive advertising budgets. Another example is failing to anticipate a competitor entering your space. The purpose of this exercise is to help your team determine the probable moves of key competitors and then factor this information into your decisions going forward. Please choose who you believe is your most significant competitor and respond to the
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

Ask a homework question - tutors are online