Names ____________________________________________________Global Competitor Evaluation Assignment Industry / Firm _______Success in a global industry requires that your firm simultaneously anticipate and respond to changes in both customers and competitors. While many teams do an excellent job of tracking changes in customer preferences as inputs into product decisions, they often fail to anticipate the likely moves and reactions of competitors. Omission of critical competitor intelligence in making decisions can prove to be disastrous for your profitability. For example, having the “best” product for a particular customer will rarely win against competitors with “acceptable” products that are supported by far superior distribution coverage and massive advertising budgets. Another example is failing to anticipate a competitor entering your space. The purpose of this exercise is to help your team determine the probable moves of key competitors and then factor this information into your decisions going forward.
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