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Unformatted text preview: for these choices (examples: segment attractiveness, market gaps, fit with resources, synergies)? 3. Source of Competitive Advantage : With which competitors will you compete and how do you intend to win against them? 4. Performance Objectives : What performance goals do you have for your firm? (examples: highest cumulative profit, highest stock price, largest market share in target markets, etc.) In other words, how will you know if your strategy is working? 5. Key Success Factors : What is required of your firm to successfully execute this strategy? (examples: product development, outspend competition, first in market, etc.) 6. Strategic Assumptions : For your strategy to be successful, are there any underlying assumptions that you have made? (examples: Firm A exits the a specific segment, able to introduce a new product by period 4, etc.)...
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- Winter '11