Global Strategy Intro, blackboard version Win11

Global Strategy Intro, blackboard version Win11 - WHAT IS A...

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WHAT IS A “GLOBAL” STRATEGY Strategy A strategy is a goal and set of policies designed to achieve competitive advantage in a particular marketplace Global Strategy A global strategy is a goal and set of policies to achieve advantage by leveraging resources, assets, and knowledge across geographic markets, reflecting the relevant geographic basis of competition the sources of competitive advantage that can be derived from operating in various markets
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What is the relevant basis of competition? MERCOSUR   will South America unify? EUROPEAN UNION   how many members?    how deep a union? NAFTA Chile too? ASEAN how deep?  add China? plus NAFTA makes  Pacific Rim bloc? ARAB STATES once and future empire? SOUTHERN  AFRICA will a trade zone form?
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What is a global strategy? Sell a vital  component  worldwide Provide a  worldwide  formula for  doing business Occupy 5000   “local” markets Sell identical products  with almost the same  advertising worldwide  Gillette Prof. Robert Jensen
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Prof. Robert Sources of Advantage from Operating Globally Strategic Objectives Efficiency Managing Risk Learning National Differences Economies of Scale Economies of Scope
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Prof. Robert Sources of Advantage from Operating Globally Strategic
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This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

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Global Strategy Intro, blackboard version Win11 - WHAT IS A...

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