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Unformatted text preview: that industry. o 2) Analyze the distance from the U.S. to the country of your choice for the firm of your choice. You may not use Lincoln Electric or the same firm you are studying for your group project. o 3) Pick a non-global firm (one that operates in a single country and is not the firm you have analyzing for your group project) and plan an entry strategy for the country of your choice. Alternatively you may pick a firm that operates in only a few countries and plan its next expansion move. o 4) Use the Adding Value Scorecard tool presented in class to evaluate the strategy of a global firm (not CEMEX or the one you are analyzing for your group project)....
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- Winter '11