Schedule, Case Prep Guide, Assignments, Win11

Schedule, Case Prep Guide, Assignments, Win11 - BUSM 490...

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BUSM 490 GLOBAL STRATEGY SCHEDULE / CASE PREPARATION GUIDE / ASSIGNMENTS 1. Introduction to Global Strategy Session 1 Reading: It's a Flat World, After All (Friedman, NYT Magazine) The World is Spiky (Florida, Atlantic Monthly) 2. The When and Where of Global Strategy Session 2 Reading: Global Strategy. . . In a World of Nations? (Yip, SMR) - with this reading I am primarily interested in the drivers of globalization. Focus on that section of the article. Case: Global Wine Wars 2009 Discussion Questions: 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? 2. What changes in the global industry structure and competitive dynamics led France and other producers to lose market share to challengers from Australia, The United States and other New World countries in the late twentieth century? 3. What advice would you give to the French Minister of Agriculture? To the head of the French wine association? To the owner of a medium-sized well- regarded Bordeaux vineyard making premium wines? 4. What advice do you have for Australian government officials? wine producers? 5. Can you detail the drivers of globalization in the wine industry? Session 3 Reading: Distance Still Matters (Ghemawat, HBR) Optional Reading (found in packet) - Semiglobalization and Country Context (Ghemawat, HBS) Case: Lincoln Electric: Venturing Abroad Discussion Questions: 1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric, Westinghouse, and BOC? What is the source of Lincoln’s outstanding and enduring success? 2. Given this outstanding success, why did the internationalization thrust of the 1
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late 1980s and early 199s fail? 3. In which countries is Lincoln Electric likely to be most successful or least successful? Why? 4. What is your evaluation of the company’s new internationalization strategy under Tony Massaro’s leadership? Is it likely to be more successful than the previous international initiatives? If so, why? Session 4 Reading: The Competitive Advantage of Nations (Porter, HBR) Case: Finland and Nokia: Creating the World's Most Competitive Economy Discussion Questions: 1. What were the primary characteristics of Finland that allowed Nokia to build a global leadership position in mobile phones? Which of these was the result of explicit policy choices? 2. To what extent did Nokia “reach beyond” these “home base” characteristics in
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This note was uploaded on 03/30/2012 for the course BUS M 490 taught by Professor Robbjense during the Winter '11 term at BYU.

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Schedule, Case Prep Guide, Assignments, Win11 - BUSM 490...

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