THE AMERICAS BUSINESS GAME, static orientation, Win11

THE AMERICAS BUSINESS GAME, static orientation, Win11 -...

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THE AMERICAS BUSINESS GAME A Global Strategic Management Game for the Americas
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v Use global strategic thinking. v Test your global business acumen. v Understand overall interaction and impact of various parts of a global business on one another. v Grow the awareness of global competition. v Take away practical know-how to improve the effectiveness of your global business. THE AMERICAS BUSINESS GAME Objectives
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v Risk Free v Experience Alternative Strategies in a Competitive Setting v Enjoyable v Compresses Time (1 Round=1Quarter) THE AMERICAS BUSINESS GAME Why Simulate ?
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Industry Globalization Potential CAGE Distance Framework Comparative Advantage of Nations Lead Countries Modes of Entry Global vs. MultiDomestic Firm Structures Adaptation Strategy Adaptation Levers Aggregation Strategy Regionalization Potential Arbitrage Strategy Geographic arbitrage Outsourcing ADDING Value Scorecard THE AMERICAS BUSINESS GAME:  Incorporated Concepts from Class
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The Home Laundry Equipment Industry A global industry with great possibilities both for  adaptation, aggregation, and arbitrage. A capital-intensive industry with components being  sold as commodities. Multiple customer segments in each market Product saturation is complete in the more  advanced economies for the Basic and Deluxe  washers. Product reliability an important determinant of a  brand’s long-term demand . THE AMERICAS BUSINESS GAME The Industry
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Closed Marketplace All firms start in same position: 23.4 Million in Sales 2 Product Lines Operations and Marketing only in Mexico to begin with 2 years, 4 quarters – 8 Total rounds 3 Companies – All run by student teams Firm 1 Firm 2 Firm 3 THE AMERICAS BUSINESS GAME The Competition Watch for Critical Incidents that may alter conditions in any given quarter
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Students need to coordinate strategy and tactics across the following areas of their company: R&D Operations Finance Marketing THE AMERICAS BUSINESS GAME Company Operations Distribution
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Superior quality through Quality Control efforts  and better raw materials. Product improvements through patented R&D  efforts. Patents can be purchased from other firms.
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THE AMERICAS BUSINESS GAME, static orientation, Win11 -...

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