Marketing Ethics

Marketing Ethics - The only place success comes before work...

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The only place success comes before work is in the dictionary. - Vidal Sassoon
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Marketing Strategy, Social Respsibility, & Ethics Towns Spring 2012
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LEARNING OBJECTIVES 3-2 MARKETING ETHICS Why do marketers have to worry about ethics? What does it take for a firm to be considered socially responsible? How should a firm make ethically responsible decision? How can ethics and social responsibility be integrated into a firm’s marketing strategy?
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LEARNING OBJECTIVES 3-2 Corporate Social Responsibility Legal behavior Ethical behavior Socially responsible Behavior
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LEARNING OBJECTIVES 3-2 Cause-Related Marketing
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LEARNING OBJECTIVES 3-2 Marketing Discussion (How) does cause or corporate social marketing affect your personal consumer behavior? Do you ever buy or not buy any products because of a company’s environmental policies or programs? Why or why not?
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Mattel – Product Safety Crisis Lead paint from subcontracted manufacturer in China 3-3
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Firm Goals 3-4
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Competing Outcomes 3-14
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Attitudes About the Ethical Standards of  Various Professions Why do you feel marketers (advertising practitioners) rank so low on this scale? What can marketers do to improve their ranking? 3-7
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Creating an Ethical Climate in the Workplace Values Establish Share Understand Rules Management commitment Employee dedication Controls Reward Punishment 3-9
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Corporate Social Responsibility Corporate social responsibility describes the voluntary actions taken by a company to
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This note was uploaded on 04/02/2012 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Marketing Ethics - The only place success comes before work...

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