Exam 2 Study Guide - Research Independent variable and...

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Research Independent variable and dependent Random assignment Generalizability Magic bullet Media is like a magic bullet that shoots stuff into your brain and influences you in some way Says media effects are STRONG Limited effects say other wise; that we have selective exposure to things we select. Uses and gratifications is the opposite of this. Affect = emotion Mood management = people use media to alter their moods Multi step flow is perspective on way media does stuff. . People being influenced by leaders Media influences opinion leaders and they influence you Cultivation theory: media plants a seed in your mind and the seed grows into a flower of viewpoints about society. Priming = activation of thought networks (schema) Watermelon, swimming pool = summer Stereotypes section Catharsis: media provides a release for bad behaviors Rape porn effects on people who are prone to rape Watching gun shows and seeing a hand symbol looking like a gun – priming Wathing jackass 2 and copying a move after a character – social learning
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Exam 2 Study Guide - Research Independent variable and...

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