ADV 205 Quizes - QUIZ5 1.

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QUIZ 5 1. According to the human communication process model, the business owner who reads an ad for Brother brand printers,  and decides to call the toll-free number provided in the ad to see if the company provide him with a wireless color printer  is: A) acting as a source. B) providing feedback. C) creating a persona. D) using bi-lateral marketing communications. E) creating a new communication channel. Points Earned: 0.0/1.0 Correct Answer(s): B 2. When the time came to buy a new printer for her office computer, the manager wanted the new printer to be able to print in  color, to be wireless, and to be able to print 20 pages per minute. These requirements for the new printer would be called  the manager's: A) feedback paradigms. B) evaluative criteria. C) consideration set. D) purchase dissonance. E) situational considerations. Points Earned: 1.0/1.0 Correct Answer(s): B 3. An advertisement for Hyundai's 10-year/100,000-mile warranty states that this warranty proves that the Hyundai  automobile is the most dependable on the market; otherwise, such a warranty could not be offered. According to Maslow's  hierarchy of needs, this advertisement is a promotional appeal to the _____ need. A) physiological B) safety C) social D) esteem E) self-actualization Points Earned: 1.0/1.0 Correct Answer(s): B 4. Think about the Elaboration Likelihood Model. Which of the following purchases would be most likely to involve the central  route to persuasion? A) A Mediterranean cruise B) A keg of beer C) Bottled water D) Light bulbs E) A bottle of milk Points Earned: 1.0/1.0 Correct Answer(s): A
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5. Which of the following is an example of a psychological screen that would influence perception? A) Our personality B) Touch and smell C) Price tags D) Reference groups E) Hearing Points Earned: 1.0/1.0 Correct Answer(s): A 6. When it came time to buy a new backpack, Maria selected from Mountainsmith's Chimera, Camelback's Isis, and Granite  Gear's Vapor Trail. These are the only backpacks she considered. They make up her: A) evoked set. B) differentiated product mix. C) segmented mix. D) cognitive set. E) top-of-mind alternatives. Points Earned: 1.0/1.0 Correct Answer(s): A 7. Paula always drinks Diet Coke with her meals. If the restaurant where she is eating does not carry Coke products, she  refuses to eat there and goes to another restaurant that sells Diet Coke. Paula has a strong degree of: A) cognitive resonance. B) brand loyalty.
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ADV 205 Quizes - QUIZ5 1.

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